dRSK is a paving the way for a commercially safe way to use AI. AI currently draws from privately owned imagery and copy to create new content. dRSK is creating a way for creatives to license their work to be usable as a source for ai to work with, thus creating new ai driven content that only comes from approve sources. The artists get paid, and the users of dRSK get content that is able to be used without legal issues.
My role was to create branding, visual style and a layout for a marketing landing page to help get dRSK on the map.
Corpay complete is a corporate payment service provider that needed help updating their website and adding marketing focused landing pages. This project included working through UX and UI for navigation, designing templates for their deep library of content.
My work with Humm Kombucha included creating organic and paid social media content, campaign concept and design, photography, animation and general brand consultation.
Zearn supports elementary and middle school teachers as they teach math. Our work included creating a trade show booth with very successful custom swag gift bags, a page on their site for teacher community, and a lot of social media content.
I was the primary art director and designer on this account. I art directed most of the animations and did some of the animation myself.
Commonstock is taking a new look at how we invest. Aimed at empowering the small traders and providing information and a social platform to learn from each other. To help launch their brand they came to us to create a contest. Users can submit their best investment plan and the winner gets $1 million to invest for a year. They get to keep the profit from that year.
Our task was to announce this contest, and create a landing page to help explain it. We explored a lot of different concepts and visual approaches to this challenge and landed on the concept of “Moonshot” for the final.
Edward Jones is celebrating 100 years in 2022 and came to us to make that celebration special. We created a series of assets including centennial branding, signage, swag, and more.
Maruchan is a ramen brand that enjoys a cult following among ramen lovers around the globe. As part of their marketing efforts we helped them put together some exceptional social media influencer kits. There were only 20 of each box produced so impact needed to be big. The program was such a success that Maruchan extended the project to include more boxes.
Uber approached our team to help develop loyalty programs for riders and drivers. After creating a program and launching it they returned to us for help explaining the benefits and rules for the new driver loyalty program. I designed a landing page that breaks down the fairly complex requirements into easily digestible sections, helped simplify copy, and designed emails with program information.
We thought through the driver experience to suggest the best time to give them information about each part of the program. We created a step by step experience walking driver through the requirements and explaining the benefits. After creating a working prototype with illustrations and animations of the experience we did a round of user testing to see how successful we were at helping drivers understand the program.
Most fitness tracker apps give you the ability to track your calorie burn. But for backpacker and hikers the weight carried on their backs can change the amount of calories burned drastically. This app allows you to take that additional pack weight into consideration. It also acts as a convenient way to keep a digital pack list for each kind of outdoor activity.
For this project I created a working wireframe mock up in Adobe XD and tested usability. After gathering data I improved on the design and tested again. After 3 rounds of testing I finalized UX and then created branding, a visual system and UI, for the app.
I also created a simplified version for Apple Watch and a web portal meant to display stats, find trails and connect with friends.
I collaborated with motion designer Wa Vong to bring some of my UI motion ideas to life.
A major player in the non-profit world, WE had an identity problem. Due to a very complex internal organization they were known by several different names. It was not helping them build brand recognition and was creating confusion in the market place. We helped them unify their brand and created a style guide to help them keep a unified front moving forward. We also worked on various other projects including web site updates, brand books, event graphics, retail store environment, partnerships with several prominent brands, packaging, messaging, seasonal advertising campaigns and more.
Art Director: Ryan Meline, Stanley Hainsworth, John Kendall
Designer: John Kendall (Sr. Designer), Grace Cho, Jenny Stokes, Ben Harthun, Bronson Folz-Edwards, Nicole Ramirez.
Colter Co. is named after John Colter, the notable explorer with the Lewis & Clark expedition and arguably the first "Mountain Man". Mr. Colter's life embodied the ideas of adventure and self sufficiency.
Colter Co. is a tribute to the traditional outdoor skills John Colter utilized and use the humble but versatile bandana as a way to convey valuable information.
Work includes branding, packaging, product design, social media content, web design, advertising and marketing assets.
Designer: John Kendall
Social media is a new standard feature in every marketing campaign. I've done quite a lot of content creation for various companies, including launching the twitter handle for Microsoft Teams. As a member of this team I was involved in researching relevant content and creating digital assets for implementation. I also created similar content for various other social media accounts supporting other Microsoft products.
I also worked on the Acer social media team. Part of Acer's advertising plan is a daily social post on Instagram, Twitter and Facebook. There are 5 different target audiences that we customize content for and take into account the platform to create content and visuals that will resonate.
Harry & David is a gourmet gifting company with a long heritage in fruit. I was a part of updating the Harry & David identity and created an optional emblem that gives the logotype some historical perspective. The scope of packaging work covered a very broad range of substrates including corrugated, film, labels on glass, wrapping paper, and much more. We produced core brand items as well as a steady stream of seasonal gift items.
Art Directors: Arlene Warner, John Kendall
Designers: John Kendall, Phillip Bradfield
Elinor McGrath was one of the first female Veterinarians in the U.S. She made her way to the Chicago Veterinary College and in 1907 was the first woman admitted to the school. She founded the first pet cemetery in Chicago and was known for having a holiday tree in her clinic that was decorated with gifts for the animals in her care.
Dr. McGrath's Animal Shampoo was created in her honor, and a portion of the proceeds go to two different scholarships in her name that support students in Animal Sciences.
The packaging pays tribute to Dr. McGrath and the time period she lived in. This new brand will be expanding on the web and in retail. More to come!
Art Director: John Kendall
Designer: John Kendall
As the family of Cranium games expanded, the division between kids games and adult games became blurred. This project helped establish a new visual system for the grown up line of games.
Project Manager: Spike Selby
Art Director: Marc Cozza
Designers: Chris Gardiner, John Kendall
Wieden + Kennedy chose to partner with us on the launch of a new Lebron James shoe in Asia. They came to us with a style and we made it an instore environmental system.
Project Manager: Spike Selby
Art Director: Marc Cozza
Designers: Chris Gardiner, John Kendall
One of the first brands in the organic baby food market, Earth's Best hadn't updated their packaging in a while. Feeling the competition grow more fierce every day, they came to us for a reboot. We were required to leave their logo unchanged and use some colors that have equity in the market. The over all objective was to feel closer to the farm where the food is grown.
After concepting and testing, we directed photography and saw the entire project through production and print.
Art Director: Ryan Meline
Designer: John Kendall, Madison Schneider
My skills as a photographer have come in handy over the years. I have had opportunity to shoot products for portfolios, presentations and packaging use. My photographs have been used on web sites, and published in the Oregonian.
I use studio lighting techniques and post production skills to create high quality imagery.
I have also directed many photo shoots with professional photographers including food photography and directing talent for lifestyle photography.
