One of the first brands in the organic baby food market, Earth's Best hadn't updated their packaging in a while. Feeling the competition grow more fierce every day, they came to us for a reboot. We were required to leave their logo unchanged and use some colors that have equity in the market. The over all objective was to feel closer to the farm where the food is grown.
After concepting and testing, we directed photography and saw the entire project through production and print.
Art Director: Ryan Meline
Designer: John Kendall, Madison Schneider