One of the things that sets Humm Kombucha apart from the competition is their low sugar content. Even for a category that is already lower sugar than most. Our team did in depth research with their target audience to determine that one of the major things kombucha drinkers are looking for is a way to avoid sugar in their diets. Our team created a campaign helping people understand how much lower Humm kombucha’s sugar content is. It included a blind taste test video that we produced, a landing page and paid social and display ads.