Social media is a new standard feature in every marketing campaign. I've done quite a lot of content creation for various companies, including launching the twitter handle for Microsoft Teams. As a member of this team I was involved in researching relevant content and creating digital assets for implementation. I also created similar content for various other social media accounts supporting other Microsoft products.
I also worked on the Acer social media team. Part of Acer's advertising plan is a daily social post on Instagram, Twitter and Facebook. There are 5 different target audiences that we customize content for and take into account the platform to create content and visuals that will resonate.