A major player in the non-profit world, WE had an identity problem. Due to a very complex internal organization they were known by several different names. It was not helping them build brand recognition and was creating confusion in the market place. We helped them unify their brand and created a style guide to help them keep a unified front moving forward. We also worked on various other projects including web site updates, brand books, event graphics, retail store environment, partnerships with several prominent brands, packaging, messaging, seasonal advertising campaigns and more.
Art Director: Ryan Meline, Stanley Hainsworth, John Kendall
Designer: John Kendall (Sr. Designer), Grace Cho, Jenny Stokes, Ben Harthun, Bronson Folz-Edwards, Nicole Ramirez.